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Fact: Revenues don't grow because you send people off to training classes. Revenues increase when people apply what they've learned. Our entire mission is focused on improving actual business results. We use change management principles to cause people to change their behavior, instead of "training for training's sake."

Sales Training & Management Development

What Type of Training Works Best?

There are a number of different ways to facilitate training & development:

  • Instructor led classes
  • Web-based e-learning
  • Self administered remote methodology involving the sales management team.

The truth is, there isn't a silver bullet. Each method has benefits for an organization and perhaps the best solution is a hybrid approach.

Click on a picture to learn more about each methodology.

Self Administered "Remote"
STEP
 
Instructor-Led
Class Picture
 
Web-based e-learning
E-learning Screen

Click on a picture to learn more about each methodology

Instructor Led
Web E-learning
Self Administered
Focus attention away from distractions. View anytime, anywhere there is internet access. Involves sales management.
Generates enthusiasm & excitement. "Edutainment" - fun to use. No time out of selling day.
Interactive exercises. Self paced. Interactive exercises.
Long intervals between training. No group dynamic or peer influence. Team building.
Generic - not tailored to accounts / territory. Limited practice. Drip feed information.
Difficult to coordinate for a dispersed sales force. No questions / feedback. Apply to real-world accounts.
High cost. Can be slow with dial-in. Ongoing learning & development.
  Cannot access while mobile (train, plane etc). Low cost.
     
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